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Fans in the Netflix tent at the MLB Home Run Derby fan zone became Netflix power hitters on a custom player card, printed and cased on the spot.
Netflix streamed the Home Run Derby live and set up a tent in the fan zone at Citizens Bank Park. The brief: give fans something they would actually keep. We built a custom player card station where every fan became a Netflix power hitter.
Fans typed their name at the kiosk, posed with a bat against a printed ballpark scene and watched their card get printed, built and sealed in an acrylic case with a holographic sticker. A digital copy hit their phone before they left the tent, ready to post.
One station and one card build table served 713 photo sessions across three days, with families and groups ordering extra copies on top. The producer's only note for next time was to add a second station, because "people loved it so much."
713
Fan photo sessions in three days
310
Sessions on the busiest day
1
Station and card build table, with families making extra copies
Line up & personalize - Fans queued inside the Netflix tent, then typed their name at the kiosk, set in a custom Netflix font.
Capture - A DSLR portrait against a printed ballpark backdrop inside the Netflix tent.
Take it home - Printed on site, sealed in an acrylic case with a holographic sticker and stand, plus a digital copy by text.
What a success this activation was! We are so thrilled with how the experience went and guests loved it.
Event Producer, Netflix activation
See how other brands and agencies have used our activations, and what happened when the doors opened.
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