Fenty Beauty

Fenty Beauty Editorial Fashion Jumbo Prints: NYFW & Miami

For the launch of Pro Filt'r Fluid Flex foundation, Fenty Beauty and NVE Experience Agency wanted a photo moment that felt like the campaign, not a photo booth.

We activated a working editorial set inside the brand's consumer pop-ups, first in New York during Fashion Week and then in the Miami Design District the following weekend. Every guest stepped onto a branded seamless with a professional photographer and studio strobes, was directed through three looks with product in hand, saw their selects appear on the storefront media wall within moments, and walked out with an oversized photo strip in hand and a GIF already on their phone.

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The Editorial Photo Shoot

A pro photographer, studio lighting and a custom set in the brand's own palette. Every capture fed straight into our print and GIF workflow, so guests got campaign-grade portraits without waiting on a retoucher.

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Instant Selects on the Media Wall

We programmed an instant selects handoff so the best frames from each shoot could be displayed on a media wall installation in the storefront window within moments of capture. Inside, guests got the thrill of seeing themselves styled like the campaign. Outside, the wall worked as live advertising for the pop-up, a constantly refreshing window display of real customers that stopped people on the sidewalk and pulled them into the line.

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The GIF Takeaway

Alongside the print, every guest got a three-frame GIF in the campaign's Pro Filt'r Fluid Flex branding, texted or emailed before they reached the door. It's built for Stories and DMs, so the activation kept circulating on guests' phones long after the pop-up closed.

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Editorial Fashion Jumbo Prints

Our take on the jumbo photo strip trend taking over big cities: three square editorial frames and a custom brand band on an 8 x 26 inch dye-sub print, made on site and sleeved for the walk home.

That's the beauty of this activation. Every guest who leaves walks around town carrying a unique, two-foot-tall billboard for the pop-up, with their own face on it and the brand front and center. Each print is advertising that other consumers actually stop to look at, and it keeps working on the subway, at dinner and on every feed it lands on long after the guest leaves the store.

Our Editorial Photo Shoot activation included:

• Professional photographer, studio lighting and a custom branded set
• 8 x 26 inch Editorial Fashion Jumbo Print for every guest, printed on site
• Instant selects handoff to a media wall installation in the storefront window
• Branded three-frame GIF texted or emailed on the spot, with photo consent built into the share step
• Campaign-grade stills delivered in galleries split by city and day

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The results

• 1,100+ guests photographed across two cities
• 1,100+ walking billboards carried out into New York and Miami
• 3,000+ editorial frames captured and delivered
• One crew and one playbook across both cities, a week apart
• 3.5 weeks from concept to doors open

"The photos were definitely the biggest draw. They pulled the longest line in the whole space. Total hit." - Maria Sauer, NVE Experience Agency

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Want Editorial Fashion Jumbo Prints at your next launch or pop-up in NYC, Los Angeles, Miami or San Francisco? Get in touch: get@postpopstudios.com