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Billie Eilish Fragrances brought aura photography to Ulta Beauty World, printing 597 aura portraits with custom decoder cards in two show days.
Billie Eilish Fragrances wanted a booth moment at Ulta Beauty World that felt personal and worth waiting for. We set up an aura photography station in a curtained corner of the booth at the Orange County Convention Center in Orlando, with all gear hand-carried in through the lobby.
Guests rested their hands on the readers while the camera captured their aura colors. Each portrait printed with a branded overlay, and a custom decoder card explained what their colors meant. A branded touchscreen flow and microsite delivered the digital copy.
Guests took home a 4x6 print in a glassine envelope. One tech ran the station and created 597 aura portraits across two show days.
597
Aura portraits printed
2
Show days
1
Tech running the station
Capture - Guests rest their hands on the readers while the camera captures their aura colors.
Personalize - Each print gets a branded overlay and a custom card decoding the colors.
Take it home - Guests leave with a 4x6 aura print in a glassine envelope.
See how other brands and agencies have used our activations, and what happened when the doors opened.
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