Viasat Threat Defender AR Game at DoDIIS Worldwide and AFCEA TechNet Cyber

Viasat wanted a booth experience that turned its cybersecurity message into something attendees could play. We built Threat Defender, a custom AR game, and ran it at DoDIIS Worldwide at the Tampa Convention Center and AFCEA TechNet Cyber at the Baltimore Convention Center.

Attendees played on booth iPads or on their own phones, while a demo screen showed the game to everyone walking the aisle. A daily leaderboard crowned winners each show day.

After every show day, we exported player names and emails to the Viasat team so reps could follow up while the booth conversation was fresh. An on-site tech or brand ambassador kept the game running all show.