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Elanco turned its VMX booth into Parasite Hunter, a custom AR game with a live leaderboard that kept veterinary attendees playing.
Elanco wanted its VMX booth at the Orange County Convention Center in Orlando to give veterinary attendees a reason to stop, stay and engage with its portfolio of brands. We built Parasite Hunter, a custom web AR game where players hunt down parasites for points.
Attendees played right in the browser with no app to download, and every score posted to a live leaderboard in the booth. The leaderboard kept the competition going for the whole show.
2,148 attendees played at a single show, and the game ran again at a second show with 1,420 more players. Across 5.5 show days, players caught almost 80,000 parasites.
2,148
Players at a single show
1,420
More players at a second show
~80K
Parasites caught in 5.5 show days
We were by far the best booth there. You all delivered a new kind of experience for the VMX attendees and it was being talked about everywhere I went.
Executive, Elanco
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