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Trade Shows & Expos
Trade Show & Expo Booth Activations
AI photo, AR game and print activations that pull expo traffic into your booth, capture qualified leads and send attendees home with your brand.
AI Photo Booth & Persona Wall in the EY Studio+ Booth at Adobe Summit, Las Vegas
Brands & teams we've activated for
Activations
Brand activations recommended for Trade Shows & Expos
Exhibitors and their agency partners often select these experiences for expo floors, sponsor booths and brand lounges at trade shows of every size.
By the numbers
Built for real crowds at real scale
Every guest leaves with something worth posting. You leave with the content, the opt-ins and the numbers to prove it worked.
AI Photo Booth & Persona Wall at Adobe Summit, Las Vegas
2,148
Players on one custom AR game leaderboard at a veterinary expo
597
Aura portraits in two show days at a beauty trade show
~80K
Parasites caught in one custom AR game over 5.5 show days
Case studies
Featured work
How brands and agencies have used these activations, and what happened when the doors opened.
Testimonials
What event producers & experiential marketers say
"We were by far the best booth there. You all delivered a new kind of experience for the VMX attendees and it was being talked about everywhere I went."
Elanco Executive
VMX booth feedback · Elanco
"It is the first time where I have seen so many engaging ways to talk about a portfolio of brands."
Elanco Team
Parasite Hunter AR game · Elanco at VMX
Why Post Pop
One team from first mockup to final recap
Post Pop Studios is an experiential studio that designs, builds and runs branded photo, AI, AR and video activations for brands and agencies nationwide.
Creative & software in-house
We design the creative and build the experience ourselves, so your brand standards hold from mockup to the last guest.
Local crews, globally
Trained local teams in major markets worldwide, run by one Post Pop producer from kickoff to wrap.
Brand-safe by default
Approvals, opt-in language and data handling are built into the plan, not bolted on the week of.
Data you can report on
Interactions, opt-ins and shares delivered in a post-event recap your team can take to the client.
The guide
Everything to know before you book
How it works, what you get, where we've done it and what it takes on site.
How it works
A trade show activation is a branded photo, AI, AR or video experience built into your booth to stop traffic on the expo floor. Attendees get personalized content in seconds, like an AI persona portrait, a printed keepsake or a spot on a live game leaderboard. Exhibitors get qualified leads, longer booth visits and an easy way for reps to start conversations.
We've built them for exhibitors from Adobe Summit in Las Vegas to VMX in Orlando and DoDIIS Worldwide in Tampa. Pick a proven format, or have us build a custom AR game around your product story, and we layer on your brand, your message and your lead capture.
What you get
- Booth traffic. A line attendees want to join pulls people off the aisle and into your footprint.
- Qualified leads. Opt-in capture at the kiosk turns every session into a contact, exported to your team after each show day.
- Conversations for your reps. Time at the station is time your sales team spends talking with prospects, not chasing them down the aisle.
- Dwell time & return visits. Games with daily leaderboards and prize moments bring attendees back to your booth across the show.
- Your message, personalized. AI personas, quizzes and games turn your product story into something attendees experience and remember.
- Proof for stakeholders. A post-show recap with the gallery, sessions, opt-ins and shares, ready for your show ROI report.
Where we've activated
- Elanco Parasite Hunter AR game VMX, Orange County Convention Center, Orlando
- EY Studio+ AI personas & lenticular cards Adobe Summit, Las Vegas
- Billie Eilish Fragrances aura photography Ulta Beauty World, Orange County Convention Center, Orlando
- Kevin Barry Art Advisory Midnight Garden web AR BDNY, Javits Center, New York
- Viasat Threat Defender AR game DoDIIS Worldwide, Tampa Convention Center
- Viasat Threat Defender AR game AFCEA TechNet Cyber, Baltimore Convention Center
- Aflac postcard photo booth SHRM Annual Conference & Expo
Planning & logistics
- Guests per hour About 30 to 120 per station, depending on the format. Add stations for bigger shows or peak hours.
- Footprint As small as about 6 × 6 ft for aura and tablet formats, or roughly 10 × 10 ft for a full kiosk and print station. We fit inline, corner and island booths.
- Power One standard 110V outlet on a dedicated 15A circuit per station. Add it to your booth electrical order with show services.
- Internet A hardwired line or dedicated booth Wi-Fi at 25 Mbps up and down is best, since show floor Wi-Fi gets congested. We always bring a cellular hotspot as backup.
- Load-in Our gear hand-carries in cases through a standard entrance, so we rarely need the dock or a forklift. We coordinate timing with your exhibit house and set up during move-in or before doors open.
- Credentials & insurance We send crew names for exhibitor badges in advance and provide certificates of insurance naming show management, the venue and anyone else you need.
- Union venues We know the labor rules at convention centers across the country and plan our setup around them.
- Multi-day shows We stay set up through dark days and run the same experience every show day, with fresh lead exports each evening.
- Staff included Our trained crew runs every station in attire that matches your booth team. We can also train your booth staff.
- Branding Custom overlays, touchscreen UX, kiosk wraps, printed cards and takeaway sleeves, all proofed by your team before the show.
- Strike time We break down after the floor closes. Load-out usually takes 30 to 45 minutes, and we can ship gear for out-of-market shows.
FAQ
Frequently asked questions
Straight answers to what producers ask us most. Anything else, just ask.
What are the best trade show booth activation ideas?
Formats that give every attendee something personal tied to your message: AI persona portraits, AI trading cards, flip prints, aura photography and custom AR games with a live leaderboard. Choose keepsakes when you want your brand on desks after the show, and AI or game formats when you want attendees to experience your product story.
How does a photo activation generate leads at a trade show?
Attendees opt in at the kiosk to receive their content, using your own consent language and form fields. We export those opt-ins to your team after each show day, so reps can follow up while the conversation is still fresh.
How much space do you need in our booth?
Aura and tablet formats can run in about 6 × 6 ft. A full kiosk with a print station needs roughly 10 × 10 ft. We have built activations into 10 × 20 inline booths and larger island booths, and we can condense the footprint to fit your layout.
Can the activation tell our product story?
Yes. We have turned a cybersecurity message into an AR threat-defense game, an animal health portfolio into an AR parasite hunt, and a consulting brand into AI personas guests discover through a quiz. Your product becomes the thing attendees play with.
How many attendees can you serve per show day?
About 30 to 120 per hour per station, depending on the format. One aura station created 597 portraits over two show days, and one custom AR game registered 2,148 players in a single show. We add stations and crew to match your traffic.
How far ahead should we book?
Proven formats with your branding can deploy within weeks. Custom AR games and fully custom creative need more lead time for development, testing and approvals, so start those conversations as early as you can.
Do you work in union convention centers?
Yes. We are familiar with union venues across the country, hand-carry our gear in cases and coordinate with your exhibit house and show decorator on timing. We provide certificates of insurance and crew details for badges in advance.
How do you handle attendee data and consent?
Data capture is optional. When you want leads, attendees opt in at the moment of capture using your opt-in language, and we deliver those opt-ins to you. If you don't need data, we can anonymize or delete all attendee information right after the show. We can also comply with NDAs and most corporate data protection agreements.
What does the exhibitor get after the show?
A recap with the full gallery plus sessions, opt-ins and shares, along with your lead exports. It gives your team what it needs to report show results to stakeholders.
Do you work with agencies and exhibit houses?
Yes. We often collaborate with brand marketers, experiential and event producers, and creative and production agencies, whether we work directly for the exhibitor or as part of your production team.
Can you support a full trade show season?
Yes. We run the same branded experience across multiple shows and cities, with local teams in major markets. Send us your show schedule, booth size and expected traffic, and we will come back with recommended formats within one business day.
Contact us
Complete the form below or give us a call! We aim to get back to most inquiries within 1 business day.
P: +1 (513) 646-6425
E: get@postpopstudios.com
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